The Subset of internet marketing that uses a combination of free and paid techniques to ensure the achievement of the client’s objectives, the central Idea behind any such Search Engine Marketing (SEM) or other search engine marketing campaign is to ensure a high ranking for a website in search engine result pages. The need for Search Engine marketing arose because users wanted faster and better results.
Unlike Organic SEO techniques which are time consuming and whose results usually take many months or weeks to show up, clients who want instant results, often resort to search engine-marketing campaigns of various SEM Companies, which include sponsored listings, pay per click campaigns and similar such paid techniques to obtain high ranking on search engines in less time.
These SEM companies doing online hardcore SEO business, also use Sponsored Listings Technique which is a sure shot way of achieving high ranks on search engines which depending on the kind of money, a customer is ready to pay; search engines alter the ranks of companies in search results for certain defined keywords. Bidding for certain keywords in search engines also is another way to achieve high ranking on search engines. Most search engines allow users to customize their online Internet Marketing ad campaigns keeping in calculation their advertizing and marketing budgets. By bidding for certain keywords, one can improve his rankings in search engine result pages. However, this method may prove to be quite expensive as these users need to increase the bids, if their ranking does not improve in search engines.