The Subset of internet marketing that uses a combination of free and paid techniques to ensure the achievement of the client’s objectives, the central Idea behind any such Search Engine Marketing (SEM) or other search engine marketing campaign is to ensure a high ranking for a website in search engine result pages. The need for Search Engine marketing arose because users wanted faster and better results.
Unlike Organic SEO techniques which are time consuming and whose results usually take many months or weeks to show up, clients who want instant results, often resort to search engine-marketing campaigns of various SEM Companies, which include sponsored listings, pay per click campaigns and similar such paid techniques to obtain high ranking on search engines in less time.
These SEM companies doing online hardcore SEO business, also use Sponsored Listings Technique which is a sure shot way of achieving high ranks on search engines which depending on the kind of money, a customer is ready to pay; search engines alter the ranks of companies in search results for certain defined keywords. Bidding for certain keywords in search engines also is another way to achieve high ranking on search engines. Most search engines allow users to customize their online Internet Marketing ad campaigns keeping in calculation their advertizing and marketing budgets. By bidding for certain keywords, one can improve his rankings in search engine result pages. However, this method may prove to be quite expensive as these users need to increase the bids, if their ranking does not improve in search engines.
Other paid methods which most of the SEM Companies offer for improving your website’s ranking are CPM and CPC. Unbelievable but its true that this Cost per (thousand) Impression (CPM) technique enables users to pay for their ad campaigns only when the page has been rendered at least a thousand times on the browser of each unique visitor. A customer’s account is charges only after thousand impressions have been rendered. However such methods are sometimes are prone to fraud and do require proper management through web analytical software’s available online in the market. On the other hand Cost per Click campaigns require user s to pay for each validated click made by web surfers wherein users can set the lower and upper limits for the payments they are likely to make to their advertisers on a daily basis unlike the previous one wherein user pays only after thousand impressions have been rendered. If users want they can choose to pay for only those visitors who end up filling an online query form which will ensure that they end up paying for only genuine queries. However, this method is also vulnerable to fraud like the CPM technique and requires web analytical software’s for effective management and execution.