Sure There Is An Ideal Blog Post Length… Well, Sort Of

Writing a blog can be frustrating if you don’t know where to stop. Some would tell you to stop when you run out of either energy or something to say. However,Sure There Is An Ideal Blog Post Length… Well, Sort Of Articles you have heard you are supposed to write long blog posts, so you panic because you do not think what you have written is long enough. So, where do you stop?

It really is all about the message and not the particular length!

Many people have asked me how long their blog posts should be, so here are a few guidelines that may make it easier to process length of post problems and explain why there is not a definite answer to the question, “How long should my blog post be?”

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A Short Post

First of all, it doesn’t always have to be long. Some will say that a post should be at least 500 words long because you want the reader to think that he or she is getting something for their time. While this is good advice, remember the most important issue – valuable content.

What if you just have a short update that you want to post and there is no way that you can get more than 300 words out of it? Should you wait until you have something more and then write a 500 word post? I’d say no. Look at one of the biggest marketing gurus out there, Seth Godin. Some of his blog posts are between 60-200 words. And his blog is huge!

If you do write a short blog post, just make sure that you are not wasting the reader’s time. They have offered you a sacrifice by believing that what you have to say is important enough that he or she should spend a few moments with it.

If you have an update to a previous piece, it may only be 300 words and that is okay. Never allow length to undermine the message. If a reader believes that you are more interested in posting a certain length than giving them valuable content, they will walk away. They will go somewhere else.

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