You know all that stuff you’re supposed to be putting online to promote your business? It seems like a lot of work,Marketing MiniSeries Part 3: How You Can Turn One Blog Post Into 11 Fresh Content Pieces Articles doesn’t it? Truth: it is!
Well, here’s a way to make that a lot easier and keep you from getting content fatigue: reimagine your one piece of content into many others.
When you’re marketing for your business, it’s always helpful to find ways to use the content that you spend so much time and energy developing in more ways, in new ways. Here’s how you can turn one blog post into 11 new pieces of content:
Video’s the way to go when promoting on social media, especially on Facebook where video is prioritized in their algorithm. Take your blog post and:
Create a fun fact or quick tip
Demo what you shared
Do an interview to bring another perspective to the same topic
Jazz it up with graphics, even animation: PowToon, Animaker, and GoAnimate are tools you can use
Recap the blog post to hit the highlights and emphasize important points
You can even do more: share the video on different platforms. If you do the first video on Facebook Live, then also upload the video to YouTube and Medium. Share it on your website as part of your resources. Include the video in a new blog post on a related topic. Use your video script as the basis of a social media post. See how you can make the most of your video?
Turn the text of your blog post into a podcast episode. You can even take the audio of your video that you just reimagined and make that your podcast.
Linked-In’s SlideShare has been described as the YouTube for slide shows. Take your blog content and make it into a series of slides, and then post the slide show on SlideShare. Don’t forget to optimize with keywords and a click-stopping title. Include a call to action (CTA) to make it most effective. Spice up your slides with some great visuals!