Professionals such as aestheticians, dermatologists, skin care product brands, skin clinics, and other skin related professionals often are selling skin care products online or at least desire to do so.
The skin care industry is a multi-billion dollar business, estimated to be worth US 43 billion per year. It has steadily grown in the past years, and is expected to grow over 7% more this year. Europe and the US are the biggest markets of the industry, accounting for over 50% of global skin care sales. Asian and Latin markets are some of the fastest growing beauty markets for skin care product sales.
Start to Sell Skin Care Products Online
In order to sell products online, a business needs the proper setup and infrastructure. A skin care professional will have choices and options; this includes budgets and certain levels of service. If a skin care professional does not know where to start or how to choose, considering the help of skin care business consulting can greatly help the process.
A consultant works with multiple business types and can be of great help, avoiding costly mistakes and pitfalls. To start selling skin care products online, a business will need several things in place and properly setup.
Setup for Selling Skin Care Products Online
– Website Design & Development
– E-commerce Application
– Store Design & Setup
– Merchant Account & Services
– Website Content
– Marketing & Advertising
– Promotions & Shopping Incentives
– Shipping & Handling System
– E-Commerce Sales Management
– Reports & Statistics
Running an online business comes with many benefits, but it can as well be overwhelming. Business activities are different and potentially new, which can add an element of difficulty for skin care professionals.
In most cases, skin care professionals fail to understand the importance of proper setup to sell skin care products online successfully. In addition, online marketing and advertising requirements are often not understood well or required campaigns are not deployed or well executed.
Skin Care Websites
Skin care websites with e-commerce abilities are the foundation for selling products online. Too often, poor architected and designed websites are used with even more poor e-commerce applications and systems. In order to make money, in a very competitive market such as the beauty industry, e-commerce websites have to be done properly and professionally.
Skin professionals have 2 e-commerce website choices
1. Hosted and Leased E-commerce Website Solutions
2. Open-Source Skin Care E-commerce Websites
Hosted & Leased E-commerce Websites