Website speed performance is thus very crucial for your eCommerce. While it’s very easy to point out a slow website, it can be quite daunting to get to understand what slows down your website hence the need for an SEO audit. A good SEO audit tool will not only unravel what’s slowing down your website but also give grades for pages according to their SEO scores. What’s more, such tools go ahead and provide solutions to resolve on-page SEO errors.
SEO audit should be a priority for businesses if they are to get the most out of their websites, which have come to play a very critical role in times such as this where COVID-19 mitigation measures have forced businesses to rethink and to reimagine how they do business. Indeed, it is business unusual and SEO is a tried and proven way of driving qualified traffic to your website.
Social media marketer Monica Oneil agrees, “SEO can be competitive, but it is still by far the most effective way to drive sustainable traffic to your website.”
According to Forbes, “Optimizing your website for search engines is a powerful means for strengthening your website and extending its reach, allowing you to better connect with customers and increase visibility on your brand.”
As clients and businesses move online, companies must ensure that they offer their clients a seamless customer experience lest they lose their audience to competitors. Once you have attracted a lead to your site, you want them to stay with you till the end where they purchase a service or product or even download an e-book.
Since you don’t want to lose them, ensure that you don’t give them any reason whatsoever to drop off as you will need to work much harder to regain their attention. One of the easiest ways to lose your site’s visitors is through a slow website. In this day and age of SEO audit tools, no business has an excuse for a slow website.
How to easily conduct an SEO audit
Search engine algorithms are constantly being upgraded and you keep on adding content to your site to make it active. To ensure your brand’s site is up-to-date with these changes, it is vital to regularly conduct an SEO audit.