Does It Backwards

January 19, 2005, Norfolk, VA – This month, TheVacationSaver.com is expanding to the print arena with TheVacationSaver.com magazine, which shall contain full-page ads for a small number of resorts. TheVacationSaver.com magazine will complement the website and is scheduled to hit stores later this month. A recent Webtrends statistic from January 2005 shows that TheVacationSaver.com website has already been visited by over 80,000 unique visitors . Those numbers are expected to increase upon the advent of TheVacationSaver.com magazine.
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TheVacationSaver.com magazine will be distributed in over 250 Wal-Marts and other select retailers throughout the eastern U.S. With an average weekly walk-through rate of more than 119,000 shoppers with an average household income of $62,500, Wal-Mart offers resort managers the largest lead base of high quality prospects. TheVacationSaver.com website and magazine together will strive to uphold the positive image and degree of success that is expected of every other Trader Electronic Media company.

For the first time ever, Trader Electronic Media (TEM) has initiated a website before the publication of its corresponding magazine. Trader Publishing’s magazines have always been springboards for Internet websites like CycleTrader.com, ForRent.com and HarmonHomes.com. However, TheVacationSaver.com is starting with a different approach. This business is swimming against the current by debuting TheVacationSaver.com magazine after the launch of the website.

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