affecting the brick and mortar store with more and more customers wanting to shop on the Internet. In order to stay competitive, a store must not only have a physical location, but it must be willing to have a website from which customers can shop. It’s no longer enough to have a website for customers to see what the store sells, but it must offer an online storefront so that shoppers can make purchases from the privacy of their own homes.
In order for a merchant to have a successful online storefront, it’s important that he install reliable and easy to use shopping cart software. For those who are new to online shopping and don’t understand the purpose of the shopping cart, let us explain a little about the process. Before the introduction of shopping card software, an online shopper had to purchase each product he wanted individually unless the merchant had an order form where the shopper could include several items. As eCommerce became more popular, the importance of a better system became pertinent. If eCommerce were going to become the wave of the future, merchants would have to make it quick and easy for customers to place an order. Thus, the eCommerce solution was the development of shopping cart software that allows a shopper to make purchases and place them in a “shopping cart” much as you do at the grocery store and pay for everything when you have finished shopping and are ready to “proceed to checkout.”
Shopping cart software has opened an entire new media for the onl
