However, one thing that we often fail to admit (except in private) is the importance of permission e-mail marketing, where the members of your mailing list have given you permission to contact them, or where they’re past customers of yours. Obviously, these e-mail lists are always opt-out, so if someone chooses not to continue receiving information from you, they can easily get removed from the list.
Many of you know that I write monthly articles for Planet Ocean Publications, which (in my opinion) is one of the best sources for up-to-date information in the search engine industry. Their monthly online publication, Search Engine News, is second to none, and if you don’t subscribe to it, you’re missing out on tips and strategies that could make an amazing difference in your search engine optimization work. For those of you who aren’t familiar with
Stephen Mahaney is the editor of Planet Ocean, and he’s easily one of the top marketing guru’s on the Internet. I spent several hours on the phone with him recently, and he told me that Time Magazine wrote an article in their November 3 edition that dealt with the importance and impact of permission e-mail marketing.
There are a couple of quotes straight from the magazine:
“E-mail marketing is fast, effective and dirt cheap — a godsend for marketers in an economy that has crunched advertising budgets.”
“. . . the humble medium of e-mail is blossoming while flashier forms of Internet advertising are going the way of the Pets.com sock puppet.”
“Little wonder that old-line companies like Ford and Procter & Gamble are joining early users of targeted e-mail pitches like Amazon.com and J. Crew.”