Unique Elements Required for a Service-based Business to Rank Properly in the Search Engines.
While big multinational companies employ SEO strategies to gain clients and customers from all over the world,4 Essential SEO Strategy Elements for Service-Based Businesses Articles a small business who deals only with customers in its geographic region only wants local leads.
This article looks at what you must have in your SEO strategy if you’re one of those smaller businesses and you’re trying to gain visibility with clients local to you.
1. Your website
Look at your website and see if you can tell where your business is located and who it services.
Your target area should be prevalently noted in the Home page copy, your contact page, as well as in the footer. You can even incorporate it into your business name or URL.
The idea is of course to make sure that when someone gets to your website looking for what you provide, they are also affirmed you service their area.
Put these terms in your META data too. It makes a difference in reaching local customers doing specific searches for your city or business service area. Additionally, when you create individual pages for each service you provide, work the locations serviced into the headlines and copy.
2. Google My Business
If you haven’t already done so you should create a Gmail account for yourself, so you can easily log into all of Google’s apps and products.
Google My Business is one such tool available for free that gets your business pinned on Google Maps and if Google sees the right signals you’ll show up high in the local rank results too. The local rank results are those results you’ll see when Google has understood your search query to be location specific.