20 YouTube stats that every marketer must know

Either you are going to create your own YouTube channel or already penetrating business through a channel, you really need to increase the views for your videos. However, freelance videography is playing a crucial role in the emergence of videos.

Here we are heading towards the 20 YouTube stats that you should know being a marketer. Using these stats will let you boost your marketing strategy for the brands at a bigger scale.

1. YouTube reports 2 billion logged-in monthly users
As we said above, YouTube’s user base is having tremendous growth year by year. As mentioned, it is having 2 billion logged-in per month. In May 2018, the platform’s audience was standing at 1.8 billion.

2. Second largest search engine
Unsurprisingly, YouTube has become the world’s second-largest search engine according to the Search Engine Journal. Moreover, YouTube is the platform responsible for more than one-third of mobile internet traffic. (Statista)

3. YouTube is used by 73% of adults in the U.S.
As per the Pew Research, YouTube is observed as the most famous online platform in the United States. It is almost greater than the use of Facebook and Instagram in the region. It is revealed that 69% of American adults use Facebook while 37% of people in the U.S are using Instagram.

4. The younger audience of the U.S on YouTube
Social media is popular, especially in youth. The same is the case with YouTube that it is getting consistently more popular as 81% of 15–25-year people in the U.S are avidly using this platform.

5. Almost 15% of YouTube’s site traffic comes from the U.S.
As per Alexa’s estimates, YouTube yields higher traffic coming from the United States while India is ranked in the second place as 8.1% of YouTube viewers are from this region, and 4.6% audience is from Japan.

6. YouTube watchers from India
India is the second biggest market for the YouTube audience. It is showing double-digit growth year by year. It is reported that 93% of video watchers from India are watching YouTube




7. Just 33% of popular YouTube videos are in English
It is intriguing to know that 33% of the most popular videos are in the English language. According to Pew Research, channels with more than 250,000 subscribers were found in English and 17% of videos were totally in English. This is because YouTube is working in 80 different languages and 91 different countries.

8. People upload 500 hours of video every minute
Competition at YouTube is becoming tough for brands and content creators. It is due to the appetite for creating video content that is continually getting increased. People at YouTube are uploading 500 hours of video every minute. The intensity of creating videos has increased by 40% throughout the five years between 2014 and 2019.

9. Each visitor spends 11m 24s per day on YouTube, on average
Visitors at YouTube are spending 11 minutes 24 seconds every day in 2019. This number is greater than in 2018 as the time spent in that year was 8 minutes and 41 seconds.

10. Algorithm recommendation
People watch 70% videos at most that are recommended by the YouTube algorithm. Moreover, another research revealed that around 81% of the adult in the United States say that they frequently watch videos suggested by YouTube algorithm.

11. YouTube’s every visit has 6.5 pageviews
On average, each visit to YouTube includes 6.5 pageviews. Increased page views suggest an active audience where people click more on new channels and videos.

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